Legal & Transparency
Cookie Policy
Last updated: 28 April 2025
This policy explains how Bayu Counsel uses cookies and similar technologies on this website. We aim to be straightforward about what we place on your device, why we do so, and how you may adjust those preferences at any time. Reading this policy in full should take a few minutes, and we believe it is worth your time.
What Are Cookies?
Cookies are small text files that a website places on your device — your computer, phone, or tablet — when you visit. They allow the website to remember certain information about your session or preferences, and to retrieve it on subsequent visits.
Cookies are not programs; they cannot run code or carry viruses. They are a standard part of how most websites operate and have been in use for more than two decades. Not all cookies are identical in purpose or lifespan, which is why we distinguish between types below.
Cookie Types We Use
Essential Cookies
Always activeThese cookies are necessary for the website to function correctly. They cannot be disabled. They handle session integrity, basic security, and navigation continuity.
Examples: Session identifiers, consent state storage
Duration: Session or up to 12 months
Analytics Cookies
These help us understand how visitors use the site — which pages are read most, where people arrive from, and how long they stay. The data is aggregated and not linked to individuals.
Examples: Page view counts, session duration, referral source
Duration: Up to 24 months
Marketing Cookies
These are used to present content or advertising that is more relevant to your interests across platforms. They may be set by third-party services integrated into this site.
Examples: Ad personalisation signals, conversion tracking
Duration: Up to 12 months
Preference Cookies
These remember choices you make on this site — such as region or display preferences — so that you do not need to re-enter them on each visit.
Examples: Language setting, saved form data
Duration: Up to 12 months
Third-Party Services
Where third-party services are active on this site, they may place their own cookies on your device under their respective policies. Bayu Counsel does not control these cookies directly. Common third-party providers whose cookies may be present include:
- Google Analytics & Google Ads — website usage statistics and conversion tracking. Their privacy policy is available at policies.google.com.
- Meta (Facebook) Pixel — campaign measurement and audience insights. Their data policy is available at facebook.com/privacy/policy.
- Microsoft Bing Ads — conversion measurement for search advertising. Their privacy statement is available at privacy.microsoft.com.
If you wish to opt out of third-party tracking, the most direct route is via each provider's own opt-out mechanism, or by declining the relevant cookie category below.
Cookie Duration
| Type | Lifespan | Notes |
|---|---|---|
| Session cookies | Deleted when browser closes | Temporary; no persistent storage |
| Persistent cookies | Varies (30 days – 24 months) | Remain until expiry or manual deletion |
| localStorage entries | Until cleared by user | Used for consent preference storage on this site |
Your Cookie Preferences
You may adjust your preferences for optional cookie categories below. Essential cookies are always active, as they are necessary for basic site function. Changes take effect immediately and are stored in your browser.
Essential Cookies
Required for site operation. Cannot be disabled.
Analytics Cookies
Help us understand site usage in aggregate.
Marketing Cookies
Used for campaign measurement and relevant advertising.
Preference Cookies
Remember your choices and settings across visits.
Managing Cookies in Your Browser
Each browser provides its own controls for managing cookies. The steps below describe where to find those controls. Note that blocking or deleting cookies may affect how certain features of this site work.
Google Chrome
Open Chrome and click the three-dot menu in the top right. Select Settings → Privacy and security → Cookies and other site data. From there you can choose to block or allow cookies, or clear all existing cookies. You may also block cookies for specific sites while allowing them elsewhere.
On mobile Chrome, go to Settings → Site Settings → Cookies.
Mozilla Firefox
Open Firefox and click the three-line menu. Go to Settings → Privacy & Security. Under Cookies and Site Data you can clear existing cookies or set exceptions. Firefox also offers Enhanced Tracking Protection which blocks certain third-party cookies by default.
On mobile Firefox, go to Settings → Privacy and Security → Cookie permissions.
Apple Safari
On a Mac, open Safari and go to Safari → Settings (or Preferences) → Privacy. You can block all cookies or use the Intelligent Tracking Prevention feature to limit cross-site tracking. To remove existing cookies, click Manage Website Data.
On iPhone or iPad, go to Settings → Safari → scroll to Privacy & Security → Block All Cookies.
Microsoft Edge
Open Edge and click the three-dot menu. Go to Settings → Cookies and site permissions → Manage and delete cookies and site data. You can block third-party cookies while allowing first-party cookies, or block all cookies entirely. Edge also offers a Tracking Prevention feature in Privacy, search, and services.
On mobile Edge, go to Settings → Privacy and security → Cookies.
Most mobile browsers follow a similar path: device Settings → the browser's app settings → Privacy or Cookies. The exact location may differ between operating system versions.
Your Rights
Withdrawing Consent
You may change or withdraw your consent at any time using the preference controls above. Withdrawal does not affect the lawfulness of processing that occurred before the withdrawal.
Access to Information
You have the right to request details about the data we hold about you. Under the Malaysian Personal Data Protection Act 2010 (PDPA), you may also request correction of inaccurate information.
Effect of Disabling Cookies
Disabling optional cookies will not prevent you from using this website in any meaningful way. Disabling essential cookies may cause certain features to behave unexpectedly or not at all.
Contact for Questions
Questions about this policy or your data may be directed to [email protected]. We aim to respond within five working days.
Changes to This Policy
We may update this policy from time to time to reflect changes in technology, regulation, or our own practices. The date at the top of this page indicates when it was last revised. Continued use of the website after changes are posted constitutes acceptance of the revised policy. If changes are material, we will make reasonable efforts to draw attention to them on the main site.